Artist and decorative painter Serena Dugan & store owner Lily Kanter created Serena & Lily because of their shared shared vision of reinventing babies rooms. Fresh and style-driven with dynamic color and pattern combinations, yet timeless and comfortable through sophistication and simplicity... this is what the dreamed of. They also share a larger vision of creating a work environment and culture that balances work with personal and family life ... a company that's socially responsible and gives back to the community. As such, a portion of all profits from Serena & Lily will benefit child-related causes.